Clik here to view.
The Fine Line Between Your Professional Brand and Your Organization’s Reputation
The Supreme Court ruling on the Affordable Health Care Act (aka “ObamaCare”) last week brought with it some surprises, news coverage gaffes and high emotion in social networks, including some crude –...
View ArticleClik here to view.
Dear Gracie: Personal Branding Tips Every Social Media User Should Know
Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something...
View ArticleClik here to view.
The Power of Reputation
Every other Tuesday, ProfNet hosts #ConnectChat, a Twitter-based interview that covers topics of interest to media and communications professionals. Recently, Chris Komisarjevsky, former worldwide CEO...
View ArticleClik here to view.
Bikes, Baseball & the Power of Goodwill in Preserving a Brand
The future of Lance Armstrong’s personal brand is blurry. Yesterday was a sad one for me. A long-time cycling fan, and in particular, a fan of Lance Armstrong, the damning report issued yesterday by...
View ArticleClik here to view.
Transparent Business Drives Great PR
A trip to the mechanic for a simple car repair delivers a lesson for our blogger in the PR ramifications of how the availability of digital information can impact a business. Conclusion: Transparent...
View Article
